In order to demonstrate our approach, and dashboards, we created a demo company.
Demo Company: PrecisionPump Engineering (PPE)
PrecisionPump Engineering is a South African manufacturing company established in 2015, specializing in the production of high-precision pump components and related equipment. Based in Johannesburg’s industrial area, PPE has grown from a small workshop to a medium-sized enterprise with an annual turnover of R120 million.

Company Overview
- Manufacturing Capabilities:
- Advanced 3D printing facility with 5 industrial-grade printers
- 4 laser cutting machines for precision metal fabrication
- CNC machining center
- Product Range:
- Pump impellers and casings
- Specialized sealing components
- Custom-designed pump parts
- Prototype development services
- Workforce: 36 employees across Management, engineering, manufacturing, Stores & shipping, and support function, of-which:
- 5 x Management
- 5 x qualified engineers
- 15 x skilled technicians
- 5 x Stores & Shipping
- 6 x Finance & Admin
Market Position
PPE serves both local and international markets, with 60% of revenue from South African mining and industrial sectors, and 40% from exports to neighboring countries. The company has established itself as a reliable supplier to major mining operations and industrial plants across Southern Africa.
Summary
This company profile provides a realistic context for demonstrating business intelligence capabilities, with enough complexity in operations, financials, and market presence to showcase meaningful data analysis and insights.


