The following list of goals and objectives are what the CEO wants to measure and control.
| A. Sales Performance Goals: 1. Target Revenue by Product Line 2. Market Share Growth Objectives 3. New Customer Acquisition Targets 4. Customer Retention Rates | B. Customer Service Goals: 1. Response Time Targets 2. Customer Satisfaction Scores 3. First-Time Resolution Rates 4. Service Level Agreement Compliance |
| C. Innovation & Development Goals: 1. New Product Development Timelines 2. Process Improvement Targets 3. Technology Adoption Metrics 4. R&D Investment Objectives | D. Production Efficiency Goals: 1. Manufacturing Cycle Time Targets 2. Equipment Utilization Rates 3. Quality Control Metrics 4. Waste Reduction Objectives |
| Employee Performance Goals: 1. Productivity Metrics 2. Skills Development Targets 3. Employee Satisfaction Scores 4. Health and Safety Standards | Financial Performance Goals: 1. Gross Margin Targets 2. Operating Profit Objectives 3. Working Capital Ratios 4. Return on Investment Goals |